For those in the marketing and advertising industries, the internet has proven itself to be quite the powerful partnering machine. As domestic users of the internet you yourself can see how it has played a big part in the way advertising and marketing products and services has changed. One of the ways it has impacted an evolution is that it really has cut down wastage to a mere minimum and the results you would be looking to achieve are now more easily and readily measurable. For a long time, those in the industry have held onto useful albeit outdated methods and processes to market and advertise services. In the 1800s, a simple but devout Christian merchant named John Wanamaker was one of the pioneers of advertising and marketing and the way in which he went about promoting his businesses and products influenced the way in which subsequent commercial entities did so as well. With ideas like buying print space in his local newspaper to advertise his store’s items and his store presence, product placement in the stores to accentuate sales and even spearheading the use of price tags to keep people from haggling and to create a more stable shopping experience, Wanamaker secured his place in the halls of the greatest marketers and advertisers ever to walk the earth. For a long time, advertisers and marketers merely manipulated and recycled these antique concepts and for a long time, they worked. It was simple and all that was done was making sure markets were penetrated successfully and the relevant audiences knew what products and services existed and where to get them. But this has really changed. The internet is upon us and the techniques that were used before are no longer as relevant or as effective.