The festive season is rapidly approaching, and brands need to gear up in formulating effective and feasible social media marketing strategies. During the festival season, it is advised to marketers and advertisers to be prepared for more traffic. This heavy flow of traffic is due to the preferences of the masses to make a purchase during this time of the year owing to huge discounts. The key to ace high conversion rates from all across the social media platforms is mentioned in a few easy methods below;
Effective Festival marketing strategies for Social Media Platforms:-
Social media marketing is the result of the changing dynamics of marketing due to the advent of affordable internet and the huge subscriber /user bases of these social media platforms. Here are a few smart and effective ways to channel social media platforms for the festival season.
Get the social media profiles festive ready:
To start with, the brands should get their social media profiles ready with peepy, vibrant, and hot deals. This can help them to start early promotions ahead of the festive season. They can put efforts into attracting and intriguing the consumer by making them aware of the festive offers through dedicated posts, emails, and messages. Thus all of this mark the arrival of the festival season.
Host a giveaway:
The easiest way to seize the opportunity of marketing during the festival season is to host a giveaway. Audiences tend to get excited seeing and getting a chance to participate in contests and quirky- fun challenges and get freebies. This will definitely boost the digital footfall on the brand’s social media handles. This can also be an effective way to bridge the gap between the audiences behind the screens and the brand.
Optimize festive-related content:
The brands should curate content that is specifically related to the festival vibe and relevant. The content should be sensitive, not outdated, and irrelevant to hurt the sentiment of the masses. The brands can make an activity calendar so that they don’t miss out on any opportunities.
The campaigning related to the festival should begin beforehand to create and reassert brand presence online.
Embed social media feeds:
To add to the aesthetic quotient of the brand’s webpage the best way is to embed social media feeds from desired social media platforms. This has dual benefits as this beautifies the brand’s website and brings new followers to keep pouring on the social media handles of the brands.
The process of embedding is made easy and hassle free with the coming of social media aggregator tools. These tools enable the user to collect- curate- customize and embed from prominent social media platforms.
Use Relevant keywords and hashtags:
Another useful strategy is to use relevant keywords and hashtags while publishing content on the platforms. This boosts and enhances the reach of the content to other new audiences. The relevant keywords also help increase SEO ranking and wider group can be targeted at once as many people pay heed to search only for trendy festive hashtags and follow it.
This is not a very difficult task to find out relevant keywords as most of them come up on the trending pages of the social media platforms. The only thing to take into consideration is to not use any words that are hurtful or derogatory in nature.
Hire popular influences and launch promotion campaigns:
Last and one of the most efficient and trump card strategy is to hire popular influencers, celebrities and content creators to endorse your brand and become brand faces and ambassadors. This gives a personalized touch message among the masses, as they get highly influenced and impacted by the choices their favorite influencer makes.
The brand’s can also get to the path of paid promotion campaigns where they generate higher conversion rates as influencer marketing is game changing for the brand’s social media marketing campaigns.
The festival season brings new opportunities for marketers to advertise across all social media platforms. The tips to ace social media marketing are mentioned above for the readers to better understand the topic, and they can grab this forthcoming opportunity to the fullest. Marketers can expect a huge influx of traffic on all their social handles. Thus, they can use these strategies to steer this traffic in the right direction and enhance their potential customer base this festive season.