There is no doubt that artificial intelligence is changing the way we work. There is potential it could put many people out of their jobs, including those who work in digital marketing. This is why it has caused many debates with many digital marketers.
Although AI does pose a threat to many industries in the future, there is no need for digital marketers to worry just yet. As there are many digital marketing strategies that AI can’t compete with yet.
If you want to elevate your business in 2023, here are several digital marketing strategies to attract more traffic and generate more revenue from your website.
Don’t Be Afraid Of Changing Your Audience
One of the biggest challenges for a business is when the company slows down, they don’t know what to do. If they have had success for 20+ years, they are probably reluctant to change things; however, that should not be the case.
If you have targeted the same market for several years and sales/leads have mellowed out, you should probably look at ways to attract new customers to your business. That is what will keep your business going if you find another target market. See how your consumers change and how you can adapt your business with them.
Don’t Neglect Social Media
Neglecting social media is something that many businesses do, however, there is a whole new market out there on those platforms. TikTok, Facebook and Instagram all have different kinds of audiences which you could reach out to. These platforms are great for reaching out to B2C audiences. However, if you want to keep it more professional, we advise you to use LinkedIn for this kind of post. It will attract a more qualified audience to your business.
Another positive to using social media is that you can build relationships with new people. They might not buy a product or enquire about your service initially. However, further down the line, they might do it because of the relationship they have with you. If you want to keep ahead of the competition, you cannot forget about developing a social media presence.
Search Engine Optimisation
SEO is another great platform to ensure you attract new customers to your website. It is used to ensure you have a strong online presence organically, ranking for several keywords that are relevant to your business.
There is a common debate about SEO and whether it is still relevant in today’s digital marketing world. The short answer is that it is. Think of how many times you search for something on Google and skip past the ads at the top of the search engine results page. SEO is still very relevant because the consumer continues further down the 1st page of Google.
SEO can be very technical however, if you manage to rank for the correct keywords, you can ensure you will reach your target audience.
Influencer marketing may be great for some businesses but for most. It may be better to avoid it. For example, if you offer a parking service at Harrods car park, influencer marketing probably isn’t for you.
If you are an ecommerce skincare brand that sells natural skin care products, an influencer may benefit you. Then, you need them to post pictures on Instagram of them wearing that clothing. However, some brands will pay thousands for an influencer to do this and they don’t do it. If you wish to consider influencer marketing, you must ensure you pick the right influencer or else they can be expensive.
Plan Your Content
Content will be at the forefront of your business. It is what users will read online in a social media advertisement or on your website. You must get the language right for your content or else it will attract the wrong audience. However, it isn’t just the language you need to get correct. It is also important you plan your content accordingly.
Before you start to write and upload your content, have a plan about what you will post. Think about the audience you wish to reach out to. All of these are relevant questions to ensure you attract the right traffic to your website so you can generate more revenue. All you need to do is create a Google Sheet and plan the content that will be published over the next three, six or even twelve months.
Blogging is a digital marketing strategy that is very underrated and could attract a lot of traffic to your website. Writing blogs is a great way to reach your target audience and educate them on a certain topic. For example, if you are a protein powder company. You can write a blog about how much protein a powerlifter should consume when training.
Once you have written this content, you must ensure there are internal links inside your blog. These must go to the products that you promote. That way, it increases the chances of a user buying one of your products instead of just reading your content and leaving your website.
Keep Your Website Updated
Another important marketing strategy is to keep your website updated. It is very important if you want to continue to rank for key search terms. That does not mean changing the layout of it every month or so, although this is good every few years to keep up with other websites. Instead, upload new pages and content on your website. It could be a blog or it could be a new page which offers a new service or sells new products. The more pages for your website, the better so make sure you keep it up-to-date with new content so you can continue to attract traffic to your site.
Digital marketing is a highly competitive industry because many brands are using some form of marketing. Your aim should be to do better than them but not copy their marketing strategy entirely. If you choose your unique marketing strategy, you will continue to attract the right audience for your business.
Digital marketing can be expensive and put you out of pocket for a few months. Nevertheless, if you invest in the correct marketing strategy, you will ensure that you will make your return on investment. Furthermore, some digital marketing techniques can get you results quicker than others. One of those may include PPC. Although this wasn’t mentioned earlier, it is a good strategy to achieve results early in your marketing campaign. It is also a good substitute for SEO until you start ranking for those keywords. Once you have your organic rankings on the first page of Google, you can reduce the PPC budgets as you will gain traffic from SEO instead.