Does Digital Marketing Really Helping Start-ups?3 min read
The most exhilarating joy comes when you starting your own business and feel like your own boss.
But the big question is that, does startup success depend on digital marketing? Many would agree, many won’t.
Some other big questions also arise in mind that how to reach massive audience, How to make your startup popular, how to drive ROI, how to be successful, and how to fulfil your dreams?
Let’s start with a very basic question. Does digital marketing helps startups?
As a digital marketing expert I would love to say “Yes” it help. One thing’s for sure, the capacity to effectively use digital marketing to reach masses certainly helps startups acquire more customers and skyrocket their business.
Why startup consider digital marketing and not traditional forms of marketing?
In digital marketing, there are organic ways to grow your consumer base without investing large amounts of money, it is very easy to use and less expensive. A lot can be done with less and smart targeting leading to less wastage.
The Digital Consumer:
These days users are smarter and are always connected to digital & mobiles. They search and find information on search engines, social media sites, social platforms, blogs, forums, video sites and more. They will not settle for anything but the best. They spend more time with digital and quest will not end until they have found maximum value at a good price. This is the biggest reason that digital marketing help startup much than other medium of marketing.
Find the Opportunity:
Startups using digital marketing strategies because consumer’s digital journey is an opportunity for businesses to generate traffic and sales. Creative marketing and communications and potential audience targeting, startups can and must get exposure on digital.
Start with Right digital Chanel
Digital Marketing is a board term. There are so many channels and techniques and it sometime gets confusing for startups. So it is essential for any startups to start with right marketing channel. I suggest you start with your customers before taking on any initiative. A complete understanding of your customers will help you to be successful startup.
As a startup, how can digital marketing help you?
Digital marketing helps you in many ways it builds brand awareness and builds a consistent traffic on your web and apps. This help you to generate leads and online sales.
Startups always need budget so there are few techniques and tools that they can use with minimal or no cost. Let’s look at some of these digital marketing tools and how they can help startups.
SEO – Search engine optimization is a cost-effective technique to rank your website top on search engines with measurable, long-term benefits. It increases the visibility and organic traffic to the website. You can use this with little know of search engine and its techniques. This is free branding and it builds trust and credibility. A big advantage is that it opens your business 24*7.
Content marketing – Content Marketing is a part of digital marketing and this is very useful marketing tool to generate more traffic on website, more leads and build your brand awareness. It also build relation between you and your current and prospective customers. Publish great and relevant content on a regular basis on your blog and web or app. Set up a blog, tell stories, and work with other publishers to post your content/write-ups.
Social media marketing – Social media marketing is one of the more powerful tool of marketing for any startups and businesses. It is cost effective platform of digital marketing. It engage your product to customers. Choose the right social channel as per your business – Facebook, Twitter, LinkedIn, Google Plus, Tumblr, Pinterest, and Instagram.
Email marketing – This is one of the simplest, cost-effective, personal, customizable, and measurable with high ROI tool of digital marketing. Startup can use it to communicate with an audience of any size. Email has nearly three times as many user accounts as Facebook and Twitter combined.
As a digital marketing analyst I always helps startup to generate leads on digital at mobile app Development Company in India. If you are a startups and want any help with startup digital marketing, just drop us a mail. Have questions? Follow me on Twitter.