Greetings to all the fellow readers of this article. Here I am going to emphasise a very important topic in today’s modern world, i.e., lead generation tools. Lead Generation has seen a rocket rise in modern times. Below I’ll be mentioning the top 5 tools every lead generation expert must use.
What lead generation does on the internet is that it connects businesses to customers. Through proper lead generation, businesses expand their network web and therefore generate a path for themselves that leads to more customers. Generating leads for your business is very crucial as it creates sales and increases organic customers. Having a more engaging website is the key to increasing your chances of turning a lead into a customer.
For beginners and those who are unfamiliar with the term lead generation, lead generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company’s product or service. Lead generations can happen through various media some of them being job applications, coupons, live events, blog posts, and online content.
Now moving on to the objective:
Top 5 Lead Generation Tools That Should be Used by Every Expert
Below, I am listing the five powerful tools!
HubSpot is a fast-growing software, which has been in the spotlight for lead generation programs recently.
It’s an all-rounder platform in which you can grow customer relationships and combine sales and marketing. It enables you to operate on a content management system or hub, which is highly advantageous to software engineers and marketers. Customers should expect a smooth yet customised experience from the platform.
Its marketing centre assists users in running inbound and outbound marketing campaigns as well as increasing traffic to the company. It helps you to automate social media management, workflows, marketing strategies, and more, in addition to emails.
You can also use HubSpot’s Gmail extension to pick which emails you want to watch. You will be notified if a prospect opens your email. For those who do not want to test CRM software, this lead generation programme is suitable. HubSpot is a completely free service. Its premium paying plan, on the other hand, starts at $50 a month.
HubSpot’s best features include:
- Emails that are automatically sent
- Under one roof, actionable insights, metrics, and marketing reporting
- CRM gives you a lot of information about your contacts
Intercom is a conversational business messenger that allows you to establish communication with website visitors. It will allow you to send messages or pop-up notifications in response to specific events, as well as use bots and real-time chat.
Intercom is a fairly powerful lead generation tool because it allows your representative to converse with website visitors live. It has all of the functionality you’ll need in 2021, from collecting leads to understanding objections to gather product reviews.
Intercom’s best features include:
- The feedback that is created automatically
- Leads and conversions figures from Intercom
- Prospective consumer targeting that is automated
A lead generation tool makes it easier to distinguish between possible leads and non-leads. Small changes in lead capture can have a big effect on your marketing results and overall sales conversion rate.
By replacing your web forms with interactive and smart lead forms, you could theoretically triple your conversions and leads. Leadformly is a powerful lead generation software that does everything from segmenting the leads using condition logic to showing progress on the dashboard. This tool also has built-in analytics and audience insights to help you understand how well your leads are doing.
Leadformly’s best features include:
- Integration of Zapier
- Notifications and scoring of leads
- Forms with several steps
OptinMonster is used by over 1,000,000 websites to convert regular visitors and subscribers into future leads, opportunities, and sales. To build opt-in offers and forms, simply pick a pre-built template, personalise your product offers using the behaviour automation engine, and test and change your strategy. Split testing is used to improve the conversion rate by providing real-time performance.
Standard pop-ups are less successful than OptinMonster’s types. It’s simple to add them with OptinMonster, and you can even construct A/B tests to improve results.
OptinMonster’s best features include:
- Targeting at the page level
- Questionnaires with yes/no responses
- Styles for sidebars
Qualaroo makes it easy to conduct market research while the service or product is in use. By looking at the consumer’s payment history, search history, number of visits to websites, and other variables, this tool offers actionable insights.
Answer surveys are used by Qualaroo to help you understand the desires of your leads. You may inquire about cost, reasons for not buying, and website or product reviews from users. By the second phase of the survey, this method requests the prospect’s email address or phone number.
Qualaroo’s best features include:
- Surveys focused on logic
- Mobile surveys
- User data is collected in an intelligent manner.
Lead generation is beneficial to anyone who is a business owner. The business can be of any form; enterprise, regardless of size or industry, and can be used in both B2C and B2B environments. Check over here if you wish to outsource this work, and enhance your business. Sixty per cent of marketers say lead generation is a major source of frustration for their company. You can raise brand awareness, create partnerships, generate eligible leads, and close deals by implementing a lead generation programme.